Demographics

Population cohort projections: Understanding the characteristics of a population is an important part of planning how to serve that potential market. We provide analysis of a wide range of demographic characteristics and growth projections to provide valuable insight to guide business decisions.

Household types: Household composition and household based demography is a core driver of consumer behaviour. Understanding that demographic profile is a key part of planning for future growth, including in the residential, retail and service sectors, in relation to community facilities, and to assess the social equity of funding policy.

Dwelling demand assessments: We understand the relationships between population characteristics and housing demand, and use that understanding to inform developers about what typologies are market attractive, to support successful developments, and thriving communities.  

Business demography: We use our knowledge of current and projected business locations, industry types and worker numbers to identify market opportunities and help your business or organisation's network planning and asset management.