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The Team

At Formative, we have an exceptional team of consultants with expertise in various areas. We’re committed to solving complex economic, social, greenhouse gas and data evaluation challenges using quantitative research methods, combined with our creative and collaborative strategic approach. Learn more about some of our talented professionals below.

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Derek Foy
BSc Geography, LLB
Director

Derek is a specialist in retail and urban land use economics. As an economic geographer, Derek brings over 20 years’ experience in the industry to provide high quality, pragmatic advice to clients to assist them to meet their goals while achieving outcomes that benefit the community.

mob: 021 175 4574

email:derek@formative.co.nz

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Rebecca Foy
MA (Hons) Geography
Director

Rebecca has over 20 years’ experience completing a wide range of resource management and social and economic impact assessments.  Her experience covers assessments of market structure, urban form impacts, residential demand, business land needs, social impacts, and district plan reviews.  She is a highly respected project manager, with an outstanding record delivering to deadlines, and she communicates clearly throughout the duration of projects.

mob: 021 181 5210

email: rebecca@formative.co.nz

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Rodney Yeoman
BCom (Hons) Economics, LLB
Director

Rodney is a highly-accomplished consultant, who specialises in the fields of economics and policy research. Rodney adopts an evidence based approach, which provides his clients with a solid foundation from which they can make robust decisions.

mob: 021 118 8002

email: rodney@formative.co.nz

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Michael Gordon
BBUS (Economics), MAnalyt (Business),
PhD (Statistics)
Associate

Michael has a background in both economics and statistics, and is a skilled data scientist in both consulting and research. Michael has nearly 10 years of experience consulting to a wide range of industry sectors, and has been the lead author of a number of research papers in the field of statistics and data science. Michael applies his skills to provide robust and theory-based insights which are pragmatic and actionable.

mob: 021 053 6287

email:michael@formative.co.nz

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Tom Worley
MSc (Hons) Env Sci, BCom (Fin and Man)
Associate

Tom specialises in greenhouse gas assessments and the development of social impact frameworks. Tom has worked for many large multinational firms in Europe to measure and report on both their direct environmental impacts and impacts across their supply chains and investment portfolios. Tom is a certified auditor for GHG reporting.

mob: 027 237 8743

email:tom@formative.co.nz

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